Ive taken photos for a lot of automobile companies and surf companies over the year but this is the first time Ive photographed something that was a combination of the two. In unique Yokohama fashion the tire company began an add campaign showing the grip of their tires in unconventional ways. They contacted Canadian surfboard company Ausmosis; A surf company Ive worked with quite a bit over the years. they asked them to design a Yokohama board and use their tires as the surfers grip instead of traditional wax or foam pads. They have been using some images from this campaign as well as some other unique ones recently and I hear word of a commercial coming out as well! Anyways here is a couple photos of the board getting ready for action!