This October Steve was back in Hawaii with Canadian start up Athletica for the launch of their company at the 2018 Iron Man World Championships! Athletica is the first ever rewards based incentive program for people who live an active life. They've partnered with thousands of companies that compliment an athletic life to give people kick backs, prizes and incentives for being athletic. Next year they will also be rolling out an athlete based insurance program to protect athletes and their equipment while they train, compete and travel around the world! Haining was out there photographing some of the athletes, brands & the launch event for Athletica and this is some of what he saw!